Vision
To work for the development of an industry environment of herbal products that can dominate global market with high quality products after fulfilling the requirements of local market. Thus, contribute to the national economy through local marketing and earning foreign currency from export of herbal products.
Mission
- To organize all the herbal product manufacturers under an umbrella for the development of the sector.
- To work for the development of the policy and regulations with government body and the industry as well for the development of the sector to cater future objectives.
- To develop value chain and improvement of the stakeholders of this sector to achieve a world standard industry by producing product aligned with the global standard.
- To work for the industry as a whole to make it one of the important contributor to the national economy by integrated activities and knowledge.
- To work for developing export potential for the products of herbal industry of Bangladesh.
- To work with government bodies and other relevant public-private partnership bodies, international organizations to get support for herbal product industry of the country.
- To work all aspects for the betterment and improvement of herbal product industry of Bangladesh